CONCEPT + ART DIRECTION + COPY
Agency - Kumpany
Vodafone - OneNumber
Onenumber:
Vodafone presents OneNumber, the eSIM that allows you to connect your devices under one SIM card. Now you can enjoy the freedom to exercise without holding your phone, take long walks without fear of missing an important message, or have a night out with friends. OneNumber enables you to be fully present in the moment while staying seamlessly connected to receive important messages and calls. For those seeking freedom without losing contact with others, OneNumber is the answer.

Brief:
Develop a striking concept or engaging activation to enhance the visibility of the OneNumber launch, either digitally or physically.
Insight:
When it comes to sports, your phone can often be a hindrance. Whether you're running or at the gym, we've all experienced this frustration. It's annoying to constantly hold or awkwardly position your device because you don't want to miss important messages or calls, want access to your music, or need to track your workout.
Idea:
Create "Running Billboards" to pique the interest of runners in trying out OneNumber. This stunt will not only capture the attention of runners but also serve as an ideal opportunity to introduce OneNumber, along with an exclusive chance to get discounts on smartwatches at Vodafone.
The rules are simple: Spot a Vodafone runner, scan the QR code, and receive a discount on a smartwatch.
Once scanned, you'll receive directions to the nearest Vodafone store, allowing you to redeem your discount and enjoy a hands-free running experience!
ONENUMBER RUNNERS UNIFORMS



In-Store Activation:
The store was adorned with Vodafone running stickers on the wall/window and a finish line where runners can pass upon entry. Once inside the store, runners can locate the nearest Vodafone staff member to redeem their discount and purchase OneNumber. As part of the promotion, the runner will receive a OneNumber running shirt that they can wear to further promote OneNumber throughout the Netherlands.
