ART DIRECTION + CONCEPT + DESIGN + SCRIPT


Concept

Lapierre - Ride Your Next Flight 



We all strive for peace, to escape the noise. But how do we get there? For some, it’s simply watching a movie, or painting. But for us, it’s flying.

We don’t chase the rush, we chase the absolute silence, the moment of clarity when we feel the most real. Its when we’re in the air we enter a state of consciousness where everything is at peace. It’s almost like we’re underwater and there’s nothing but a vast space surrounding you.

The eZesty allows one to easily tap into this state of consciousness due to its innovative design. Tap into this inner peace and ride your next flight.






Brief:

Create a creative concept promoting the all new Lapierre eZesty light-assist eMTB, and create a tagline using the “Ride Your Next…” formula.


Insight:

The state of consciousness a biker achieves when they catch air.


Idea:

A campaign that brings the audience member on a bikers journey when they fly and enter the mindful state of consciousness.









Next ︎

 About      Contact     LinkedIn     ︎