Creative Consultant 

InCC

inCC: is a brand new label that operates at the intersection of art & design. Dwelling in a space where art and function merge, InCC is a design-art initiative born out of a desire to transcend the idea of "single-purpose". A passion project of the most innovative minds in the Netherlands: InCC pieces act as blank canvases for their creative vision. With a focus on democratic design and classic shapes that are in need of reworking, inCC: invites creatives to re-think pieces, like the iconic deck chair. All sustainably crafted by industry leaders. Hello future.

Create the brand identity for InCC for the launch of the Anatomic Chair. The project included tasks such as creating the logo, the style-guide, color palette, typography, web design, and copy.

The look and feel of the brand was to evoke artistic styles of brutalism and minimalism while keeping it contemporary.